Where it all began

Clipsal’s proud history began in 1920 when Alfred Gerard developed the product that gave the company it’s name: An adjustable, one size “clips all” metal conduit fitting. Under the leadership of Alfred’s son Geoff, the company spearheaded several manufacturing breakthroughs, including the first all-Australian switch in 1930, and pioneering the use of thermoplastics in the 1950’s.

Number one in Asia and Australia

In 1976 Geoff’s son, Robert Gerard AO took the reigns of the business with a plan to make Clipsal one of the biggest electrical accessory brand names in the world. His perseverance in Asia led to a strong trade partnership with the Lo Family of Gold Peak Industries in Hong Kong and to becoming the number one brand throughout Asia. In Australia, Robert increased the visibility of the Clipsal brand by producing a bigger range of products than its competitors backed by increased levels of service to the electrical contractor. Under his inspirational leadership Clipsal became Australia’s market leader.

New frontiers

In 2001 Simon Gerard was appointed Executive General Manager and under his enthusiastic and decisive leadership, the Clipsal brand has continued to prosper particularly in the domestic market. The company’s Datacomms division has forged ahead as the number 2 player in the data communications market while the company’s C-Bus automation technology developed by Clipsal Integrated Systems, has become the main supplier of building and home automation to both commercial and residential markets.

To date more than 300 000 copies of the Clipsal’s 72-page Essential Checklist have been distributed throughout Australia, encouraging consumers to have a proactive say in the electrical accessories they choose for their home. The campaign has become a major driver of Clipsal Australia’s marketing program. The campaign is unchallenged in the Australian electrical industry and Clipsal’s number one position in the market place will not only strengthen, but can only grow even further.