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The challenge for our department when a job is briefed in, is to understand this brief and the client's desired outcomes then effectively communicate their key messages to the various markets and customer groups the Clipsal business operates in. Clipsal Marketing is therefore about knowing our customers and making the message ‘fit’.
Every time we embark on a project of any kind from within the Clipsal network we ask the question, who are we communicating with, how can we best communicate the necessary information and ultimately are we adding value to the customer? If we successfully identify what means of communication will be used and how this will be enhanced by our design, creative and copywriting expertise we have gone some way in influencing our customer when they receive our offer. If we can stimulate, trigger, excite, inform, educate, raise awareness and in as many cases as practical ensure we provide a ‘call to action’ for our customer, we have assisted the sales function (for which most of our work supports). If we execute our marketing effectively, we have played our part in making the selling process somewhat superfluous or at least much easier to explain our various offers for the 150 members of our sales force.
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