Where it all began
Clipsal’s proud history began in 1920 when Alfred Gerard developed the product that gave the company its name, an adjustable, one size “clips all” metal conduit fitting.
Under the leadership of Alfred’s son Geoff, the company spearheaded several manufacturing breakthroughs, including the first all-Australian switch in 1930, and pioneering the use of thermoplastics in 1950.
Number #1 in Asia & Australia
In 1976 Geoff’s son, Robert Gerard AO took over the reins of the business with a plan to make Clipsal one of the biggest electrical accessory brand names in the world. His perseverance in Asia led to a strong trade partnership with the Lo Family of Gold Peak Industries in Hong Kong to become the number one brand throughout Asia. In Australia, Robert’s inspirational leadership played a vital role in increasing the visibility of the Clipsal brand by producing a bigger range of products than its competitors backed by increased levels of service to the electrical contractor.
Marketing Initiatives to Strengthen the Brand
Over the years Clipsal Australia has grown and evolved with great success. Their marketing initiatives and consumer campaigns, ensure commitment to valued customers. Some of the more prominent initiatives include - Club Clipsal International, Demand The Brand, Clipspec and The Essential Checklist.
Why Clipsal?
For more than 85 years, this proud company has been manufacturing products in Australia to the world’s best practice. Quality and safety go hand in hand. Don’t settle for cheap imports; insist on Clipsal products and know that you’re getting quality.
